How You'll Learn

AI Product Strategy Certification (Self-Paced)

Introduction

Course Support (3:26)
Course Topics & A Lesson On Pricing Strategy (7:52)
Content Overview (12:41)
How You'll Learn (5:20)
My Background (4:48)
Breaking Bad Habits (3:47)
Why Is Now The Right Time For AI Strategy & Products? (7:10)
What Is An AI Product Manager? (4:39)
Why Businesses Need AI Product Managers And New Approaches? (17:51)
Slides

Data & AI Strategy Foundations

Introduction To The Business, Operating, & Technology Models (6:23)
Exploring The Technology Model (10:00)
Continuous Transformation & Its Impact On Products (8:03)
Steps That Launch & Derail AI Strategy (7:22)
The Capabilities Maturity Framework & Progression (11:46)
The Transition From Opacity To Transparency (10:09)
The Product Maturity Model & Strategic Decisions (11:26)
The Data Maturity Model (10:47)
Opportunity Discovery Without The Frameworks (10:42)
Slides

Opportunity Discovery

The Big McDonalds Reveal (10:34)
Ford & Being Distracted By Screens (5:58)
Why Change & Adopt New Frameworks? (11:41)
Why Did I Choose McDonalds & Ford? (7:02)
Becoming Strategic Partners With CxOs (8:31)
Top Down Opportunity Discovery Part 1 (15:10)
Top Down Opportunity Discovery Part 2 (6:54)
Bottom Up Opportunity Discovery Part 1 (11:15)
Bottom Up Opportunity Discovery Part 2 (7:08)
Breaking Initiatives Down (21:57)
McDonalds Top Down Opportunity Discovery Exercise (7:41)
McDonalds Top Down Opportunity Discovery Exercise Answer (14:41)
Ford Top Down Opportunity Discovery Exercise Answer (10:55)
Slides

The Maturity Models

Introduction To The Maturity Models & Why We Need Them (8:07)
The First 5 Phases & A New Approach To Product Design (13:12)
Advanced Maturity Phases And New Business Types (18:05)
The Data & AI Product Maturity Model (11:27)
The Product Lifecycle Maturity Model (10:41)
Breaking Down Initiatives & Delivering Value Incrementally (14:03)
AI Product Design & The Human Machine Maturity Model (13:09)
The Data Generation Maturity Model (13:34)
Opportunity Estimation (10:18)
Opportunity Estimation Exercise Copilot (9:32)
Slides

Introduction To The 4 Main Platforms & AI Product Strategy

The Product Platform & Defining AI Products

Introduction To The Product Platform Exercise Estimating ROI For The iPhone Camera (5:45)
iPhone Exercise Answer Walk Through (9:32)
Introduction To The Product Platform Mentorship Marketplace Exercise (3:37)
The Mentorship Marketplace Exercise Answer (4:14)
AI Product Examples TikTok (5:21)
AI Product Examples Recruiter ATS (6:03)
AI Product Examples Netflix Recommender (5:27)
AI Product Examples Amazon Prime Pricing (5:27)
AI Product Examples Citi Credit Card Fraud Detection (4:59)
Product Platform Monetization Review (3:30)
Slides

AI Product Pricing Strategy

Introduction To Pricing Strategy Basics (13:49)
Introduction To AI Pricing Strategy (11:38)
Do Subscriptions Still Make Sense? (10:45)
GPT-4 vs GPT-3.5 Pricing Exercise (2:16)
GPT-4 vs GPT-3.5 Pricing Answer And Copilot Pricing Exercise (4:59)
Copilot Pricing Exercise Answer (5:41)
Data Product Pricing Strategy (12:25)
Amazon Textract Pricing Exercise (5:27)
Amazon Textract Pricing Exercise Answer (7:15)
The 3 Body Problem (9:56)
The Dangers Of Discounting (8:12)
Slides

How Platforms Are Built & Developing The Roadmap

Use Case Assessment Points (9:13)
AI Product Platform HRTech Exercise Learn From My Mistakes (10:54)
Problem, Data, & Solution Space Definition (11:42)
How Platforms Were Built (12:23)
How Platforms Were Built Exercise Answer (7:09)
Blurring The Lines Between Products And Operations (6:15)
Breaking Initiatives Down And Meeting The Business Where It Is (10:39)
Introduction To T Shaped Platforms (5:59)
From Opportunities To Roadmaps (9:53)
Slides

The Operations & Decision Platforms

Introduction (5:55)
How Are Operating Platforms Monetized? (8:40)
Operating Platform As A Product (8:14)
What Happens When Workflows Are Disconnected? (7:11)
Creating Alignment With Customers (7:46)
Introduction To The Decision Platform (7:23)
Understanding Platform Layers (8:48)
Why Data Gathering Is Harder For Decision Platform Features (7:15)
Decision Chains And ROI (9:45)
Slides

BONUS: Generative AI Product & Platform Strategy

Introduction To The Fourth Platform (10:45)
Why Generative Interfaces And Products Have Rapid Adoption Cycles (7:30)
Disrupting Education Workflows And Adaptations (10:26)
Disrupting Streaming Exercise (9:47)
Disrupting Streaming Exercise Answer (13:37)
SAP Joule Generative Interface Case Study (9:56)
Saving ChatGPT Exercise (6:54)
Saving ChatGPT Exercise Answer (8:13)
Slides

Managing An AI Product

Introduction And Understanding Tractable (9:07)
Saving Tractable Exercise (7:22)
Saving Tractable Answer (10:43)
Introduction To Competitive Analysis (26:10)
Who Are Your Stakeholders (2:08)
High Level Pushback Strategies (10:46)
Business Culture Causes Resistance (12:49)
The Business Culture Must Adapt For Us To Get Buy In (10:08)
A Game Of Alignment (7:50)
Managing Stakeholder Expectations (7:58)
The Board Would Like A Word (10:18)
Slides

Managing The Technical Side Of AI Products & Research

Introduction And Do You Need A Technical Background (4:32)
Revisiting The Problem, Data, And Solution Space Breakdown (9:21)
Nike SNKRS App Introduction (11:12)
Causal KPIs And Setting Up For The Experiment (5:55)
Setting The Conditions For An Experiment And Research Phase (5:52)
Nike SNKRS App Experiment 1 (10:37)
Managing The Research Lifecycle (6:44)
Nike SNKRS App Experiment 2 (10:52)
Slides

AI Product Go To Market Strategy

Introduction (4:32)
The Path To Break Even (6:57)
The Path To Profitability (8:26)
Scaling The SAM (8:08)
Scaling The TAM (8:08)
Extending The Platform (9:23)
Adding New Products (3:07)
Slides